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Creating branded scientific visuals requires more than generating an attractive image. The finished work must communicate a complex concept clearly, follow established brand standards, and withstand expert review. In this installment of How I Made It, L'Oréal senior creative director Tyler Ochs demonstrates how he developed the Redken® Science Visualizer using Claude and Claude Cowork.
Tyler explains how he combined approved reference materials, existing illustrations, AI transcription, and detailed instructions to give Claude the context it needed.
7 days free, then a monthly or yearly plan. Cancel anytime.
Taught by Faithe Day, Ph.D.
You’ll see how Tyler tested different versions, improved the workflow, and determined which decisions still required human creative direction. His experience provides a practical model for creative and marketing teams exploring AI-assisted visual production.
Curriculum
One mark for every step, in the order you take them. 1 video, 1 exercise and a certificate of completion.
See how creative director Tyler Ochs used Claude and Claude Cowork to turn approved references, instructions, and iterative testing into a workflow for branded scientific visuals guided by human creative review.
Congratulations! You just saw how a creative director can use Claude and Claude Cowork to build a smarter visual workflow. Your new superpower is turning approved references, clear instructions, iterative testing, and human creative review into branded scientific visuals that stay accurate and on target.
Your instructor
Faithe helps non-technical professionals understand AI without the jargon. Her lessons focus on practical workflows, clear explanations and building confidence with modern tools at work.
Tools covered
It runs 48 min. Inside: 1 video, 1 exercise and a certificate of completion.
Faithe Day, Ph.D. Faithe helps non-technical professionals understand AI without the jargon. Her lessons focus on practical workflows, clear explanations and building confidence with modern tools at work.
Yes. Finish the lesson and you get a certificate of completion from The Neuron Academy.
No. Like everything in the Academy, it needs no coding or technical background.
This lesson is included in a The Neuron Academy membership. Start with a 7-day free trial, then choose a monthly or yearly plan. Cancel anytime. New lessons are added every week.
The Neuron Academy
7 days free, then a monthly or yearly plan. Cancel anytime.
Build Branded Scientific Visuals With Claude and Claude Cowork
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