Figma
Figma in 2025 is an end‑to‑end product‑building OS. The new seat model unlocks every core tool, while AI add‑ons like Make and Sites push it beyond design into working prototypes and live sites. If you use Figma, use their new AI features. Price hikes sting—but the consolidated value per seat is hard to beat.
Fast Facts
- Multi‑product seat model (since Mar 11 2025): each paid seat now includes Design, FigJam, Slides, Dev Mode
- New AI lineup from Config 2025: Make (prompt‑to‑code), Sites, Buzz, Draw
- Seat pricing (USD) effective March 2025: Full $20/55/90, Dev $15/25/35, Collab $5, View free (Professional/Org/Enterprise)
- Starter plan remains free (3 projects, unlimited viewers/editors in those files).
AI features are free while in beta; usage limits apply (paid pricing to follow GA)
Figma Design (V7)
- What it does: Core vector design + prototyping
- Seat Access: Full
FigJam
- What it does: Multiplayer whiteboard for ideation
- Seat Access: Full / Dev / Collab
Figma Slides
- What it does: Co-create slide decks inside Figma; starter gets limited free use
- Seat Access: All paid seats; free on Starter
Dev Mode
- What it does: Inspect tokens, generate code links, branch diffing
- Seat Access: Dev / Full
Figma Make
- What it does: Prompt-to-code prototypes & web apps (beta)
- Seat Access: Full
Figma Sites
- What it does: No-code responsive website builder (beta)
- Seat Access: Full
Figma Buzz
- What it does: Brand-approved marketing asset generator (beta) (The Verge)
- Seat Access: Full
Figma Draw
- What it does: Vector illustration tool embedded across files (The Verge)
- Seat Access: Full
Similar Tools
Sketch – Vector-based design tool with native macOS performance, prototyping, and developer handoff—widely used for UI design in Mac-centric teams.
Adobe XD – UX/UI design and prototyping tool with coediting, responsive layout, and integration with Adobe Creative Cloud ecosystem.
Framer – Visual web builder and design tool with high-fidelity prototyping and built-in hosting—ideal for creating real, responsive websites from design.
Webflow – No-code platform for designing and launching production-grade websites; includes CMS, animations, and developer-level controls.
Canva – Collaborative design suite for marketing, social, and branding content—includes Magic Studio AI tools and supports presentations, whiteboarding, and websites.
Product designers & developers needing seamless handoff. Marketing / brand teams producing decks, banners, and site content. Start‑ups & enterprises seeking centralized design + prototyping + AI generation.
Figma in 2025 is an end‑to‑end product‑building OS. The new seat model unlocks every core tool, while AI add‑ons like Make and Sites push it beyond design into working prototypes and live sites. If you use Figma, use their new AI features. Price hikes sting—but the consolidated value per seat is hard to beat.
- All‑in‑one seat covers design, whiteboarding, slides, and dev handoff.
- Leading real‑time collaboration and massive plugin community.
- AI suite (Make, Buzz, Sites) accelerates prototypes and content creation.
- Transparent new pricing—$20 Full seat (Pro) still undercuts many rivals.
- Price jump: Full seat up 33 % (from $15 → $20 on Pro)
- Starter remains limited (3 projects); serious teams must upgrade.
- AI pricing TBD—costs could rise once beta ends
Starter
- Seat Type: View / Collab
- Price / mo: Free
- What you get: 3 projects, Slides beta free
Professional
- Seat Type: Full
- Price / mo: $20
- What you get: All products + unlimited files
- Seat Type: Dev
- Price / mo: $15
- What you get: Dev Mode + Slides + FigJam
- Seat Type: Collab
- Price / mo: $5
- What you get: Slides + FigJam
Organization
- Seat Type: Full $55 / Dev $25 / Collab $5
- Price / mo: —
- What you get: SSO, shared libraries, analytics
Enterprise
- Seat Type: Full $90 / Dev $35 / Collab $5
- Price / mo: —
- What you get: Advanced governance, private plugins
View seats remain free across tiers for comment-only roles.
