😸 Apple's AI tease

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Here’s what you need to know about AI today:

• Apple released its anticipated iPhone AI tools for developers.
• FCC proposed new rules for AI disclosures in political TV/radio ads.
• HuggingFace will now offer “inference as a service” powered by NVIDIA.
• New study found attempts to get AI to "unlearn" degrades model performance.

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Apple Intelligence is out…for developers, anyway.

Remember the excitement of snooping for presents as a kid, only to have to wait 24 hours before opening them?

That's what Apple just did with its “preview” release of Apple Intelligence on iOS 18.1. The AI tools are here, but only for devs, and only partially.

Oh yeah, and if you’re a regular user, you have to wait until October to get them.

If you’re a dev, here’s what’s available today:

• Writing suggestions, like proofread, rewrite, and tone adjustments (e.g.,”friendly”, “professional”, or “casual”).
• AI summaries for email, texts, and voicemails.
• Enhanced photo search and movie creation.
• Improved, glowy Siri with troubleshooting advice and better listening.

Here’s what this actually looks like in practice:

Devs can sign up for the waitlist here, but there's a second waitlist for the AI tools. Fortunately, the onboarding process is reportedly pretty fast (unlike OpenAI’s SearchGPT waitlist).

What's not ready yet:

• Image and emoji generation (“genmojis” as Apple calls them).
• Object removal from photos.
• ChatGPT integration.
• Siri's ability to use personal info and act within apps.

Those last two features are crucial—Allowing an AI to take actions inside iPhone apps is the unlock that could completely change the way we interact with our devices—imagine telling Siri to order you an Uber home and it does it without you having to click on the app.

Hopefully, these features will roll out soon, even if the full update isn't ready by October. In the meantime, we’ll be compulsively clicking refresh on YouTube for when MKBHD’s review of Apple Intelligence drops…

P.S. Interestingly, Apple trained these new AI models on Google's TPU chips—not Nvidia’s.

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Around the Horn.

• Meta’s new AI studio lets influencers create AI versions of themselves on Instagram.
• The FCC proposed a new rule to mandate disclosures if AI content is used in political ads on TV and radio.
• A new study found that trying to get AI to “unlearn” undesirable training data hurts the model’s overall performance.
• Huggingface will now offer “inference as a service” powered by NVIDIA, so you can query open-source models like you would ChatGPT.

Treats To Try.

1. *Statsig powers OpenAI, Character.ai, and Anthropic’s feature management and experimentation. Discover the AI experimentation playbook and test it out yourself with 2M Events Free.
2. Runway ML’s video generator, Gen 3 Alpha, can now transform still images into video clips (like Luma Dream Machine). This lets you bring your Midjourney prompt to life!
3. Math AI uses GPT-4 to analyze screenshots of math problems to provide instant, step-by-step solutions (via browser extension).
4. Beloga helps you capture, organize, and retrieve information from multiple sources with quick shortcuts and saves it all in one centralized hub.
5. Top View uses GPT-4 and AI avatars to automatically create marketing videos from product links or media assets.
6. Adsby offers an AI Marketing Assistant (w/ voice support) for various marketing tasks, including Google Ads analysis, social media optimization, and email management.
7. Datrics quickly analyzes data to provide insights from multiple sources of data without the need for coding skills.

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Tuesday Ticker

Here are the results from last week’s poll:

• A.K. chose Open-source availability: “Not for my own use specifically, but for those smart enough to pick it apart and build upon it. Then we will start to see some really cool custom applications with the model in mind!”
• E.M. chose AI integration across apps: “To be able to use Meta on an Instagram platform. It would greatly enhance my marketing ability.”  
• S.H. chose None of the above: “Not my choice, I live in Europe 🤷‍♀️”

What Apple Intelligence feature interests you the most?

• Writing suggestions
• AI summaries for emails, texts, and voicemails
• Enhanced photo search
• Improved Siri that actually understands you
• Image and emoji generation
• Object removal from photos
• ChatGPT integration
• Siri using personal info / acting inside apps

A Cat's Commentary.